Be Your Own Brand—A Breakthrough Formula for Standing Out from the Crowd

Second Signpost: Vision—What Do I Want to Create?

There is something magical about an unfettered, unencumbered, uninhibited child's approach to the world. David finds his five-yearold grandson, Evan, a constant source of fascination—and personal brand insights. Not distracted by the responsibilities of parenthood, David has had the luxury of observing Evan's accelerating learning curve and the unbridled joy that accompanies each new discovery.

Evan is no exception to the rules of child development. Like many children between the ages of one and five, he experiences a considerable amount of joy and happiness in day-to-day life without the stresses of the adult world intruding. Being lovingly cared for is a major reason for that joy, of course. ...