Be Your Own Brand—A Breakthrough Formula for Standing Out from the Crowd

Quality and Quantity

Personal or corporate, brands are all around us—so much so that we often look right past them or take them for granted. Some brand experts say that strong brands can “hide in plain sight.” In other words, when a brand is really, really good we take it for granted, just as we can take for granted those people who are very important in our lives, and yet we rarely take the time to consider why.

Whether we're aware of them or not, however, brands have tremendous power in our world.

• It's estimated that the average person in North America is exposed to more than three thousand brand messages each and every day.

• Across all categories, research shows people are willing to pay nine to twelve percent higher prices on average for a ...