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Be Your Own Brand—A Breakthrough Formula for Standing Out from the Crowd by Karl D Speak, David McNally

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One Really Nice Guy

For Karl, a good example of a strong personal brand is Dr. Chip R. Bell. He's an author, a trainer, and a consultant. He has a welldeveloped sense of humor, an engaging Southern drawl, and a depth of expertise that extends from customer service to leadership and the protocols of great partnerships. But most importantly in this context, Chip Bell is a nice guy.

“So what?” you may say. The world is full of nice guys. Big deal. No, Chip Bell is a nice guy. Chip Bell embodies an off-the-chart exuberance for life. To anyone who has come within the gravitational pull of his personality, he is the poster boy for contagious enthusiasm. Chip Bell radiates an active, assertive, outgoing friendliness into a room. A couple of years ago, ...

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