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Be Your Own Brand—A Breakthrough Formula for Standing Out from the Crowd by Karl D Speak, David McNally

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Acknowledgments

I have learned a great deal in the writing of this book. My coauthor, Karl Speak, is unquestionably a leading authority on the art and science of building strong brands. I continue to benefit significantly, both personally and professionally, from his contribution to this work. My wife, Jo, tirelessly demonstrates her faith in me. My children, Sarah, Kate, Sean, Jessie, and Beth, ensure that my life will never be dull. My assistant, Jo Reinhart, is a rock of stability in any storm. And there are those who generously gave their time to read and comment on the manuscript: Mike Boland, Rebecca Bradshaw, Fritz Corrigan, Kevin Dillon, Jim Gabbert, Mark Moore, Judy Pennington, Bill Rutherford, Neil Schermitzler, and Pat Schreiber.

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