September 2003
Intermediate to advanced
148 pages
3h 18m
English
book
Be Your Own Brand—A Breakthrough Formula for Standing Out from the Crowd
by David McNally, Karl D Speak
Content preview from Be Your Own Brand—A Breakthrough Formula for Standing Out from the Crowd
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Personal Brand Management Framework
The framework we recommend for developing and managing your personal brand has three essential pieces. The first one focuses on developing a personal brand strategy. The other two provide a set of guidelines for building, measuring, and accruing personal brand equity over time.
Personal Brand Manifesto: The touchstone in building a personal brand is your personal brand manifesto. Each personal brand manifesto contains three key elements—a set of personal brand dimensions, a personal brand platform, and a personal brand promise. Examples can be found in Appendix II.
Personal Brand Dimensions: the combination of roles, standards, and style that defines the unique aspects of your personal brand. In this chapter, ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.