September 2003
Intermediate to advanced
148 pages
3h 18m
English
book
Be Your Own Brand—A Breakthrough Formula for Standing Out from the Crowd
by David McNally, Karl D Speak
Content preview from Be Your Own Brand—A Breakthrough Formula for Standing Out from the Crowd
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A Platform for Promises
In Chapter 5, we used Jeannie Seeley-Smith to show you how to build your own brand dimensions. Jeannie is a prime example of a strong personal brand. Her completed personal brand manifesto appears in Appendix II.
Based on her particular combination of roles, standards, and style, compassion qualifies as Seeley-Smith's brand platform—the single most dominant characteristic of her brand, the one whose nature permeates everything else. She's realistic, enthusiastic, politically savvy, open to new ideas … but when it comes down to one key element that colors all the rest, her compassion comes to the fore. From it, we can distill her brand promise: “The insight to guide, the compassion to inspire.” The key is that Jeannie's ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.