Be Your Own Brand—A Breakthrough Formula for Standing Out from the Crowd

Making an Emotional Connection

When it comes to building a personal brand, your goal is the same as that of a business—positioning and managing your brand for longterm health and profitability. You want to create and reinforce a particular impression in the mind of someone to whom you are (or wish to become) important. To do that, you need to know who you are— what your values are—and what makes you valuable to someone else, then manage the connection between the two for maximum value.

This is a two-way street. Not only does a strong personal brand provide benefits for you, a branded relationship also provides the other person with a verifiable emotional payoff. They feel better for having interacted with you. They feel more cared for, more ...