September 2003
Intermediate to advanced
148 pages
3h 18m
English
book
Be Your Own Brand—A Breakthrough Formula for Standing Out from the Crowd
by David McNally, Karl D Speak
Content preview from Be Your Own Brand—A Breakthrough Formula for Standing Out from the Crowd
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Strong Personal Brands Are Consistent
The third component in building a strong brand is consistency— doing things that are both distinctive and relevant, and doing them again and again and again. Consistency is a hallmark of all strong brands. As a brand, you only get “credit” (acknowledgment, acceptance, or recognition by others) for what you do consistently. Consistent behaviors define your brand more clearly and concisely than the most polished and practiced patter.
McDonald's is a fast-food icon because, regardless of the location you visit, the hamburgers, cheeseburgers, and Big Macs it serves are the same, again and again and again.
Whether you are a regular guest at a Ritz-Carlton or a Motel 6, you go back to their properties on a regular ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.