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Be Your Own Brand—A Breakthrough Formula for Standing Out from the Crowd by Karl D Speak, David McNally

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Chapter 4. Personal Brand Authenticity—Purpose, Vision, and Values

So far, we've focused primarily on the external side of what it takes to build a strong personal brand—the elements and attributes that strengthen relationships, as perceived and judged by the other person involved in those relationships. We've relied on examples and observations to give you a general understanding of how brands work. Now we're going to turn inside and look at what drives and inspires those people who build strong personal brands.

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