Be Your Own Brand—A Breakthrough Formula for Standing Out from the Crowd

Linking with Your Employer's Brand

The power of brand building lies in aligning the values between a brand and its customers. That emotional connection ignites brand loyalty. Every savvy business executive knows that great brands get their strength from inside the organization. Brand loyalty starts with the linkage between the values of the employees and the employer. If you clearly understood, or even had to develop, your employer's brand manifesto (better known as a brand strategy in the business world), then laid it beside your personal brand manifesto, how similar or dissimilar would they be? Your values and those of your employer don't have to match exactly, but they should align in key places. In that sense, the comparison may help to ...