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Be Your Own Brand—A Breakthrough Formula for Standing Out from the Crowd by Karl D Speak, David McNally

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Moving beyond Brand Basics

A strong personal brand stands for something. The more clearly defined your brand becomes, the more authentic, lasting, and rewarding the relationships built on it are likely to be. People will see you for who you are, warts and all—but they will see you more clearly and relate to you more effectively as a result of the clarity a well-defined brand brings to a relationship.

On that basis, we're now ready to introduce you to some “advanced branding”—ways to build depth, breadth, and perspective as you work at creating, enhancing, and constantly refining your personal brand.

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