September 2003
Intermediate to advanced
148 pages
3h 18m
English
book
Be Your Own Brand—A Breakthrough Formula for Standing Out from the Crowd
by David McNally, Karl D Speak
Content preview from Be Your Own Brand—A Breakthrough Formula for Standing Out from the Crowd
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Moving beyond Brand Basics
A strong personal brand stands for something. The more clearly defined your brand becomes, the more authentic, lasting, and rewarding the relationships built on it are likely to be. People will see you for who you are, warts and all—but they will see you more clearly and relate to you more effectively as a result of the clarity a well-defined brand brings to a relationship.
On that basis, we're now ready to introduce you to some “advanced branding”—ways to build depth, breadth, and perspective as you work at creating, enhancing, and constantly refining your personal brand.
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.