Be Your Own Brand—A Breakthrough Formula for Standing Out from the Crowd

Building a Brand Picture

When we assemble the Personal Brand Dimensions Model of an individual like Chip Bell, you can start to see how the pieces interlock and strengthen each other. Roles are the foundation upon which you begin to build your brand. Taken alone, however, your roles may be quite similar to those of many others. Roles are a starting point, but they don't provide differentiation. That comes from standards and style.

Obviously, multiple brands can coexist. For example, we've established that Wendy's and McDonald's are both competent at making hamburgers. The loyalty of their particular customers is gained through their very different approaches to the issues of standards and style. McDonald's customers, who tend to be family-oriented, ...