September 2003
Intermediate to advanced
148 pages
3h 18m
English
book
Be Your Own Brand—A Breakthrough Formula for Standing Out from the Crowd
by David McNally, Karl D Speak
Content preview from Be Your Own Brand—A Breakthrough Formula for Standing Out from the Crowd
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Working Distinctions
There are three important caveats to keep in mind as we explore the Personal Brand Dimensions Model.
First, perception is reality. The credit you receive for your brand's roles, standards, and style will be given by someone else. You will determine and decide what you want your brand dimensions to be. But that doesn't settle the issue. Only actions count. What the other person in the relationship perceives determines the success or failure of your efforts.
Second, the key perceptions that exist and persist in people's minds are the ones that are most distinctive, relevant, and consistent to them about you. In other words, what matters is how they feel about your values, how important they feel you are to their lives, and ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.