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Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company—and Revolutionized an Industry
book

Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company—and Revolutionized an Industry

by Marc Benioff, Carlye Adler
October 2009
Intermediate to advanced
304 pages
5h 45m
English
Jossey-Bass
Content preview from Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company—and Revolutionized an Industry

Foreword

In 2001, in the midst of our previous economic meltdown, Marc Benioff came to me worried. Internet companies had evaporated overnight, and salesforce.com, a two-year-old company with a high proportion of dot-com customers, was ailing. "I'm scared about the future of my company," Marc said. "We can't get venture capital. I'm worried about survival."

It was a precarious time, but I knew then, as I know now, that economic shakeouts need not bode misfortune for technology companies. Not, at least, for innovative ones. Technology does not recognize economic recessions or depressions; it always continues. And, as all visionaries know, in chaos there is opportunity. I assured Marc that salesforce.com would last. "This is your time," I said. ...

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Publisher Resources

ISBN: 9780470521168