October 2009
Intermediate to advanced
304 pages
5h 45m
English
We have made strategy changes and added new leadership to our European business, but overall, we have continued to run the Europe, Middle East, and Africa (EMEA) region the same way we do in the United States with a bifurcated business model that has corporate sales (selling to the smaller customers) and enterprise sales (selling to the largest customers) running as almost separate businesses. This is not the only similarity. In fact, we have determined a sequential process to growth that we initiated in the United States and adhere to in nearly every market we enter. The system includes entering a country, establishing a beachhead, gaining customers, earning local references, and then making hires. ...
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