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Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company—and Revolutionized an Industry
book

Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company—and Revolutionized an Industry

by Marc Benioff, Carlye Adler
October 2009
Intermediate to advanced
304 pages
5h 45m
English
Jossey-Bass
Content preview from Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company—and Revolutionized an Industry

9.2. Play #101: Use a Top-Down and Bottom-Up Approach

From the very beginning, we've had a V2MOM at salesforce.com, and we've always kept it updated. It is a living document. It's my responsibility to write the V2MOM, and then I work with the rest of the people at our company to make it as accurate as possible. I rewrite the V2MOM every six months, which helps me gain personal clarity as well as communicate with the company.

Immediately after I write the V2MOM, I share it with our top officers (what we call our "President's committee," or "Pcomm") at our weekly meetings and ask for their feedback. Sometimes they love it and sometimes they hate it, but the exercise always ensures a worthy debate. Once everyone comes to an agreement, we bring ...

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Publisher Resources

ISBN: 9780470521168