Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company—and Revolutionized an Industry

Introduction

This book is the story of how salesforce.com created a new industry, made our customers successful, and established itself as the market leader, all while making the world a better place. In this playbook, I'll share the strategies that I've developed during my thirty years in the technology business, the last ten as the cofounder and CEO of one of the fastest-growing software companies in the world.

I started salesforce.com in a rented apartment in 1999 with the goal of making enterprise software as easy to use as a Web site like Amazon.com. That idea—to deliver business applications as a service over the Internet—would change the way businesses use sophisticated software applications and, ultimately, change the way the software ...