October 2009
Intermediate to advanced
304 pages
5h 45m
English
As we grew distribution, we soon discovered that some of the strategies that had proven successful in the past no longer made sense as we evolved. A perfect example was the free trials, which had previously been so essential to our success. A few months into our effort to win enterprise clients, Frank van Veenendaal came to me concerned that the free trial—and the low barrier to entry—was doing us a disservice.
Frank believed that customers weren't thinking as carefully about their salesforce.com implementation as they would had it required a larger investment. He found that users weren't conducting appropriate due diligence and weren't striving to win the support of their executive ...
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