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Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company—and Revolutionized an Industry
book

Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company—and Revolutionized an Industry

by Marc Benioff, Carlye Adler
October 2009
Intermediate to advanced
304 pages
5h 45m
English
Jossey-Bass
Content preview from Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company—and Revolutionized an Industry

3.9. Play #35: Seize Unlikely Opportunities to Stay Relevant

Some people believe in luck or karma. They certainly exist, but only for those who have the mind-set to see them. It was the opening morning of Dreamforce in 2005, the biggest day of the year for salesforce.com, and my fiancée was suffering with sympathy anxiety prior to my keynote address and couldn't sleep. Scouring the Internet at 4:30 A.M., she discovered that Oracle had made an early morning announcement: Oracle had agreed to buy Siebel. This was uncanny timing.

She woke me knowing that I would have to move quickly to acknowledge this colossal news. I thought this was the gift of the century and jumped to take advantage of it. The marketing team was at my house immediately, and ...

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Publisher Resources

ISBN: 9780470521168