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Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company—and Revolutionized an Industry
book

Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company—and Revolutionized an Industry

by Marc Benioff, Carlye Adler
October 2009
Intermediate to advanced
304 pages
5h 45m
English
Jossey-Bass
Content preview from Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company—and Revolutionized an Industry

5.4. Play #55: Don't Do It All Yourself; Reuse, Don't Rebuild

When it came to building innovative technology, we took a bet on a few existing things. First, we took a big bet on the Internet, and on Java as the programming language for the Internet. Second, we relied on the Oracle database. Oracle's database was large and fast, and we were familiar with it, so there was no reason to build our own. There were less expensive options, but we were not as confident that the other solutions would be able to scale. Today, our back end is still a giant Oracle database that we customize for each tenant and where they can continuously update their data.

The secret to building winning technology was not only that we bet on the right building blocks but ...

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Publisher Resources

ISBN: 9780470521168