October 2009
Intermediate to advanced
304 pages
5h 45m
English
book
Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company—and Revolutionized an Industry
by Marc Benioff, Carlye Adler
Content preview from Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company—and Revolutionized an Industry
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Part 2. The Marketing Playbook: How to Cut Through the Noise and Pitch the Bigger Picture
Play #16: Party with a Purpose
Play #18: Differentiate, Differentiate, Differentiate
Play #19: Make Every Employee a Key Player on the Marketing Team, and Ensure Everyone Is On Message
Play #20: Always, Always Go After Goliath
Play #21: Tactics Dictate Strategy
Play #22: Engage the Market Leader
Play #23: Reporters Are Writers; Tell Them a Story
Play #24: Cultivate Relationships with Select Journalists
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.