October 2009
Intermediate to advanced
304 pages
5h 45m
English
Asking users for feedback so that you can fine-tune a product or service to their needs is common sense. Yet this practice was completely counterintuitive to the way the software industry worked. Don't be afraid to ignore rules of your industry that have become obsolete or that defy common sense.
Creating an attractive user interface that people enjoy using is the key to building a truly great product. This seems so obvious, but it wasn't the way in which software design was customarily approached.
Steve Jobs is the master of building computer products that create customer excitement and loyalty. It's also no coincidence that his products look like nothing else out there. Think differently in everything you do. ...
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