October 2009
Intermediate to advanced
304 pages
5h 45m
English
Although we had initially thought that a customer's attraction to our service hinged on a no-contract "pay by the drink" premise, this model was crippling us financially. In retrospect, it made little sense to deliver a great service to customers, pay salespeople their annual commission for winning the account, and then collect payment at the end of each month. We made a critical change to our financial structure by evolving to a subscription model with annual contracts. In our new "deferred revenue" model, we collect the cash up front and report the revenue as the service is delivered. It has been an ideal model to scale, and because we have ...
Read now
Unlock full access