October 2009
Intermediate to advanced
304 pages
5h 45m
English
One day, early in our occupancy at the Rincon Center, our marketing director, a developer, a quality assurance person, and an engineer were in the elevator when another tenant in the building asked, "What exactly does salesforce.com do?" To my surprise, everybody gave a different answer.
This was troublesome. Everyone at our company needed to understand who we were and what we did. More important, they needed to be able to effectively relay it in one simple sentence to anybody who asked and everybody who would listen. Because that consistent message clearly hadn't made its way to our employees on its own, we had to educate them. This presented ...
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