5.6. Play #57: Let Your Customers Drive Innovation
We aimed to make the salesforce.com service similar to the consumer Web sites that people had already embraced. We wanted customers to love to use the Salesforce application, so we started by giving them something they were familiar with: tabs across the top of a Web page. Initially, as I saw in my dream, we had five tabs: Contacts, Accounts, Opportunities, Forecasts, and Reports. These tabs represented the five things that our company did. The application was much simpler than the existing enterprise software packages, but even without all the bells and whistles, it enabled customers to turn opportunities into deals.
From the very beginning, we initiated a dialogue with these users about what ...
Get Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company—and Revolutionized an Industry now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
