October 2009
Intermediate to advanced
304 pages
5h 45m
English
Play #52: Have the Courage to Pursue Your Innovation—Before It Is Obvious to the Market
Play #53: Invest in the Long Term with a Prototype That Sets a Strong Foundation
Play #54: Follow the Lead of Companies That Are Loved by Their Customers
Play #55: Don't Do It All Yourself; Reuse, Don't Rebuild
Play #56: Embrace Transparency and Build Trust
Play #57: Let Your Customers Drive Innovation
Play #58: Make It Easy for Customers to Adopt
Play #59: Transcend Technical Paradigms
Play #60: Provide a Marketplace for Solutions
Play #61: Harness Customers' Ideas
Play #62: Develop Communities of Collaboration (aka Love Everybody)
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