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Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company—and Revolutionized an Industry
book

Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company—and Revolutionized an Industry

by Marc Benioff, Carlye Adler
October 2009
Intermediate to advanced
304 pages
5h 45m
English
Jossey-Bass
Content preview from Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company—and Revolutionized an Industry

5.12. Play #63: Evolve by Intelligent Reaction

There's a lot of controversy when it comes to theories about evolution, but when it comes to evolution in the software industry, there's only one theory that makes sense: surviving by learning from experience and usage patterns. My friend Adam Bosworth, the Web and software pioneer, describes this organic learning process as "intelligent reaction."

A normal development cycle in the technology industry is three years. At salesforce.com, it's ninety days. We make minor upgrades every week and unveil a major release every three to four months. (We brand these according to the seasons, as the fashion industry does.) With this process, innovation is constant and our customers participate in the maturation ...

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Publisher Resources

ISBN: 9780470521168