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Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company—and Revolutionized an Industry
book

Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company—and Revolutionized an Industry

by Marc Benioff, Carlye Adler
October 2009
Intermediate to advanced
304 pages
5h 45m
English
Jossey-Bass
Content preview from Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company—and Revolutionized an Industry

6.8. Play #71: Share Your Most Valuable Resources—Your Product and Your People

The decision to give 1 percent of our profits in the form of product donation wasn't our idea. It came directly from requests from nonprofits. Less than six months after we officially launched our company, we got a call from a group of students at Business Today, the largest student-run magazine in the nation. The nonprofit, originally started in 1968 by three Princeton undergrads (including Steve Forbes) and run each year by a new team of graduating seniors, asked us for a free subscription to salesforce.com. They were in search of a way to manage their data amid the constant management changes, and thought salesforce.com might be the answer.

Around the same time, ...

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Publisher Resources

ISBN: 9780470521168