October 2009
Intermediate to advanced
304 pages
5h 45m
English
The Internet was making the world more homogeneous when it came to IT needs, and the services we were selling were not affected by global boundaries. Therefore, it was our philosophy to keep as much of our model intact as possible and then make tweaks as necessary. Steve Garnett, the chairman of EMEA, liked to say that our mantra was to build saleforce.com in Europe, not to build something entirely new called saleforce.com Europe. We found that a shared vision across borders became the connective tissue of our geographically scattered company.
Our U.S. brand is about success, scrappiness, and customer centricity. Our international PR and marketing strategies embrace those same values. ...
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