October 2009
Intermediate to advanced
304 pages
5h 45m
English
Thanks to our developers' talent and our earliest test users' (read: friends' and former colleagues') guidance, we developed a quality beta application. Finally, it was time to go out and win actual customers. Suddenly, we stumbled upon our newest and biggest test: making people comfortable putting their most sensitive data (proprietary customer lists) on our servers. Everyone was concerned about security breaches. It was challenging to convince prospects to try our service, and it was especially challenging to convince the first one. Most people don't want to be the first to take a giant risk. Realizing that truism was pivotal. We finessed our strategy to target pioneers who ...
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