Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company—and Revolutionized an Industry

6.9. Play #72: Involve Your Partners, Your Vendors, Your Network

Our partners, experts in building and deploying new technologies, witnessed how we were leveraging our resources for the community, and began asking us how they could get involved. In 2002, Eric Berridge, the cofounder of Bluewolf Group, an on-demand software consultancy, called us for advice about building a corporate philanthropic program. At first the company participated in volunteer events we had planned, such as delivering turkeys to soup kitchens during the holidays or working in a shelter for women who were the victims of domestic violence. By joining forces, we were able to accomplish more. There was another benefit in that we got to know one another—something that helped ...