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Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company—and Revolutionized an Industry
book

Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company—and Revolutionized an Industry

by Marc Benioff, Carlye Adler
October 2009
Intermediate to advanced
304 pages
5h 45m
English
Jossey-Bass
Content preview from Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company—and Revolutionized an Industry

9.4. Play #103: Recruiting Is Sales

We take hiring as seriously as we do revenue. Some people say I am obsessed with hiring, and they're right. The demand for top talent in today's market, especially in IT, is ferocious. It is not uncommon for candidates to entertain multiple offers from high-profile and well-branded organizations. We also have to compete with start-ups that are offering equity and the energizing opportunity of building something from the ground up. (If you are a small business, this is the right card to play to win the most motivated and dedicated employees.) For all businesses, no matter what size, it is necessary to come up with a compelling story in order to compete.

We apply our sales playbook to recruiting. One example ...

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Publisher Resources

ISBN: 9780470521168