9.4. Play #103: Recruiting Is Sales
We take hiring as seriously as we do revenue. Some people say I am obsessed with hiring, and they're right. The demand for top talent in today's market, especially in IT, is ferocious. It is not uncommon for candidates to entertain multiple offers from high-profile and well-branded organizations. We also have to compete with start-ups that are offering equity and the energizing opportunity of building something from the ground up. (If you are a small business, this is the right card to play to win the most motivated and dedicated employees.) For all businesses, no matter what size, it is necessary to come up with a compelling story in order to compete.
We apply our sales playbook to recruiting. One example ...
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