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Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company—and Revolutionized an Industry
book

Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company—and Revolutionized an Industry

by Marc Benioff, Carlye Adler
October 2009
Intermediate to advanced
304 pages
5h 45m
English
Jossey-Bass
Content preview from Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company—and Revolutionized an Industry

5.9. Play #60: Provide a Marketplace for Solutions

As new technology models evolved and as companies reached a point of having to decide which path to choose, the old PC model or cloud computing, we needed to do everything in our power to ensure that they selected the technology of the future.

We needed to make people aware of the amazing developments, so we decided to create an on-demand marketplace that packaged and distributed applications. We called the marketplace AppExchange and set it up as a single site where developers could upload applications they built, and customers could search, read reviews, test for free, and ultimately purchase and download new applications.

BusinessWeek called it the "eBay for business software," and Forbes ...

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Publisher Resources

ISBN: 9780470521168