Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company—and Revolutionized an Industry
by Marc Benioff, Carlye Adler
2.3. Play #17: Create a Persona
I played the role of revolutionary at our launch party and even wore army fatigues because I needed to demonstrate that I was ready to lead our battle against the established software industry. This readiness to fight for what we believed represented the vision and values of our company. As the founder of this mission, it was my job to walk the talk.
Many CEOs are leery of getting too personal and are wary of inventing a mythical persona. Don't be afraid to step into the forefront and take risks. Most of the world's best CEOs are indistinguishable from the companies they run. Embracing a "role" establishes them as thought leaders and gives them a certain celebrity status that begets invitations to speak with the ...
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