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Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company—and Revolutionized an Industry
book

Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company—and Revolutionized an Industry

by Marc Benioff, Carlye Adler
October 2009
Intermediate to advanced
304 pages
5h 45m
English
Jossey-Bass
Content preview from Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company—and Revolutionized an Industry

7.9. Play #83: Going Far? Take a Partner. Going Fast? Go Alone

Although the partner deal on the table was not the right agreement for salesforce.com, we understood that the right partner agreement could help us establish a successful presence in the difficult Japanese market. U.S. companies need the leadership of local experts to steer through Japan's cultural, communication, and business practice issues. Sano-san suggested we connect with Allen Miner, the CEO of SunBridge Corporation, an incubator of IT start-ups in Japan, and consider the company as a joint venture partner.

I found the opportunity to partner with SunBridge very compelling inasmuch as I already knew and trusted Allen. He and I first met in May 1986 when we sat next to each ...

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Publisher Resources

ISBN: 9780470521168