Google Advertising Tools, 2nd Edition

Naming Your Site

An important part of marketing a web content site is naming the site. As one can learn from ancient mythologies in almost any culture, there can be a great deal of power in the selection of a name.

If you haven’t already picked a name for your website, try to select a name that helps to tell your story. Good names, at least with a .com suffix, are hard to find these days. It’s worth working hard to find the right name.

Note

Since more and more site traffic is derived from search engine queries (or search page advertising), arguably the domain name for a site is less important than it used to be. It’s still a great plus to come up with a memorable and relevant site name.

The Cult of Personality

Life written large with the cult of personality might well describe the times we live in. At the time of this writing, Paris Hilton, an heiress with an apparently vacuous personality, has a television show and is famous because (and not despite) of that vacuous personality. I think the reality is that Paris is a great deal smarter than she seems—although another moral you can certainly draw from the Paris Hilton success story is that sex sells.

My point is that people, particularly celebrities, get attention these days. If you have celebrity, have access to celebrities, or have ideas about how to create celebrity, I say: “Go for it! Milk it!” And don’t forget to mention your website.

It’s reasonable that people should be interested in people. People are interesting. As the poet Alexander ...