November 2009
Intermediate to advanced
432 pages
11h 18m
English
Content preview from Google Advertising Tools, 2nd EditionBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Advertising on TV
Creating a professional quality video ad is not at all the same thing as creating a video ad for display on YouTube (although many online video ads do have high production values).
That said, if you have experience creating television ads or want to get started with the help of advertising professionals, Google has created a marketplace to help you optimize your placements of television ads. The Google TV Ads website is located at http://www.google.com/adwords/tvads/.
Benefits of TV ads include flexibility, economy, and reliable metrics. You may not know that Google collects near real-time data from millions of anonymous set-top boxes, helping you know what is working and not working. Google TV Ads’ online auction model allows you to set your own maximum prices, with your actual price paid for a winning bid that of the next highest bidder. You can use the TV Ads interface to buy just the placements you want, without bundling, and to adjust your placements on the fly when you determine what works and what doesn’t.
As you can see in Figure 14-14, Google is able to place your ads on many television content providers with tremendous granular flexibility regarding when the ad runs.
Note
If you look on the Campaign Management tab (shown in Figure 14-15), you may see a link for Audio Ad Library. The audio ad library functions in much the same way as the market for TV ads, except that it is a radio advertising platform. However, as of mid-2009, Google is discontinuing the placement ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.