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Google Advertising Tools, 2nd Edition
book

Google Advertising Tools, 2nd Edition

by Harold Davis, David Iwanow
November 2009
Intermediate to advanced
432 pages
11h 18m
English
O'Reilly Media, Inc.
Content preview from Google Advertising Tools, 2nd Edition

Action Items

To start making money with AdSense:

  • Apply and get accepted by Google’s AdSense program

  • File an IRS form W-9 (or other appropriate tax form) with Google

  • Generate AdSense for Content ad and link unit code for your site

  • Place the code in your pages

  • If you have a mobile site, add AdSense for Mobile units to the mobile site

  • Add AdSense search boxes to your site

  • Create a custom search results page that echoes the look and feel of your site

  • Create custom channels to track your ads and to offer targeted ad placements

  • Create custom palettes to complement your web designs

  • Add AdSense for Feeds to your syndication feeds

  • Aggregate your feeds from a single source such as a WordPress blog using FeedBurner

  • Add any parked domains you have to the AdSense for Domains program

  • Add video units to sites with appropriate content

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Publisher Resources

ISBN: 9780596805432Errata Page