November 2009
Intermediate to advanced
432 pages
11h 18m
English
Content preview from Google Advertising Tools, 2nd EditionBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Action Items
To improve the performance of your AdWords campaigns and groups, and more easily manage your AdWords account, you should:
Use the Account Snapshot window to quickly get the gist of your performance
Monitor the overall Campaign Summary window for performance daily
Drill down to monitor the summary window for each active campaign daily
Monitor the summary window for each active ad group daily
Understand the meaning and implications of ad group performance
Learn to use the Ads Diagnostic Tool to see whether your ads will run against specific search queries
Optimize ads using the Keyword Tool
Understand the implications of broad and narrow keyword matching
Use the Traffic Estimator to get a handle on how much traffic to expect
Run the Campaign Optimizer at intervals longer than two weeks to get data-backed suggestions on how to improve your campaigns
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.