Working with Google
Google wants you to succeed. Successful content websites and pages represent advertising target destinations. Creating new places for Google’s ads is important to Google because it is a significant revenue source for Google. Unless you have millions of visitors to your website, you probably will not receive personal advice from someone who works for Google. But any site, no matter how big or small, can take advantage of Google’s tools for webmasters.
The tools that Google makes available fall into four categories (Google tends to describe “documentation” as a tool):
- Automatic updating tools
Let you discover how Google sees your pages, and let you notify Google automatically when there are changes
- Find out how users are reaching your site
Provides report information about your inbound links, and how people are reaching your site
- Understand the query path
Provides information about exactly what queries drive users to your site, so you can tweak your pages to get more traffic
- Documentation at Webmaster Central
A knowledge base that includes a blog, help section, and often-updated FAQs
The best way to start taking advantage of these Google Webmaster Tools is to open the Webmaster Central page, located at http://www.google.com/webmasters/ and shown in Figure 3-2.
Figure 3-2. Google provides a Webmaster Central page to help you navigate the Webmaster Tools offerings
When you click ...
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