November 2009
Intermediate to advanced
432 pages
11h 18m
English
Content preview from Google Advertising Tools, 2nd Edition
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Working with Google
Google wants you to succeed. Successful content websites and pages represent advertising target destinations. Creating new places for Google’s ads is important to Google because it is a significant revenue source for Google. Unless you have millions of visitors to your website, you probably will not receive personal advice from someone who works for Google. But any site, no matter how big or small, can take advantage of Google’s tools for webmasters.
The tools that Google makes available fall into four categories (Google tends to describe “documentation” as a tool):
- Automatic updating tools
Let you discover how Google sees your pages, and let you notify Google automatically when there are changes
- Find out how users are reaching your site
Provides report information about your inbound links, and how people are reaching your site
- Understand the query path
Provides information about exactly what queries drive users to your site, so you can tweak your pages to get more traffic
- Documentation at Webmaster Central
A knowledge base that includes a blog, help section, and often-updated FAQs
The best way to start taking advantage of these Google Webmaster Tools is to open the Webmaster Central page, located at http://www.google.com/webmasters/ and shown in Figure 3-2.
Figure 3-2. Google provides a Webmaster Central page to help you navigate the Webmaster Tools offerings
When you click ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Read now
Unlock full access
More than 5,000 organizations count on O’Reilly
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.