November 2009
Intermediate to advanced
432 pages
11h 18m
English
Content preview from Google Advertising Tools, 2nd Edition
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AdSense for Domains
AdSense for Domains is a program for parked domains, meaning domains that are not in active use. There are many reasons someone might want to park a domain, including the intention of speculating in domain names and protecting existing related domain names from falling into the hands of competitors.
In the AdSense for Domains program, you redirect the site to Google’s servers and Google supplies content and advertising based on the domain name, the keywords you supply, and the visual scheme you choose.
Note
AdSense for Domains seems like an “if you can’t beat ’em, join ’em” strategy: recognizing that parked domains are a magnet for spam websites, Google is offering a way to present quality spam that is under their control.
To get started with AdSense for Domains, from the AdSense Setup page, click AdSense for Domains. Next, add your parked domains as shown in Figure 8-46.
The next step is to follow Google’s directions to modify the DNS (Domain Name Server) records at your domain registrar. This allows Google access to your parked site to add the content.
Figure 8-46. Add the domains you want to include in the program
If you’ve registered your domain with one of the more popular domain registrars, Google provides detailed step-by-step instructions for how to make these changes. When you add a domain, you’ll see a link to these instructions as shown in Figure 8-47.
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.