Google Advertising Tools, 2nd Edition

Running Reports

The Advanced Reports interface is designed to generate reports. To generate a report, pick your date range, select page or unit impressions, choose aggregate versus channel data (and select your channels), and click Display Report.

Note

The initial AdSense settings are to display an aggregate page unit report for the current day. When you log into AdSense subsequently, it displays the settings for the most recent report you ran. The best idea probably is to generate daily reports to get a sense of how your AdSense account is doing in real time. You may also want to generate weekly and monthly reports to get a more long-term perspective.

Saving a Report as a Template

It’s useful to be able to save a report you’ve generated as a template. That way, you don’t have to figure out all over again how to generate the report. You can also arrange to have a report that’s been saved as a template sent to you by email on a regular basis.

To save a report as a template, once you’ve generated a report, give it a name in the Save as Report Template box as shown in Figure 9-8 and click Save.

Figure 9-8. Saving a report as a template makes it easy to get the same data over time

Once you’ve saved a report as a template, you can open an updated version of the report whenever you like on the Reports Overview page under Quick Reports as shown in Figure 9-9.

Figure 9-9. The new report is shown ...