November 2009
Intermediate to advanced
432 pages
11h 18m
English
Content preview from Google Advertising Tools, 2nd Edition
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Running Reports
The Advanced Reports interface is designed to generate reports. To generate a report, pick your date range, select page or unit impressions, choose aggregate versus channel data (and select your channels), and click Display Report.
Note
The initial AdSense settings are to display an aggregate page unit report for the current day. When you log into AdSense subsequently, it displays the settings for the most recent report you ran. The best idea probably is to generate daily reports to get a sense of how your AdSense account is doing in real time. You may also want to generate weekly and monthly reports to get a more long-term perspective.
Saving a Report as a Template
It’s useful to be able to save a report you’ve generated as a template. That way, you don’t have to figure out all over again how to generate the report. You can also arrange to have a report that’s been saved as a template sent to you by email on a regular basis.
To save a report as a template, once you’ve generated a report, give it a name in the Save as Report Template box as shown in Figure 9-8 and click Save.
Figure 9-8. Saving a report as a template makes it easy to get the same data over time
Once you’ve saved a report as a template, you can open an updated version of the report whenever you like on the Reports Overview page under Quick Reports as shown in Figure 9-9.
Figure 9-9. The new report is shown ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.