November 2009
Intermediate to advanced
432 pages
11h 18m
English
Content preview from Google Advertising Tools, 2nd Edition
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Other Program Performance
Of course, AdSense for Content ad units are not the only components of AdSense. The other AdSense programs—Search, Content, Domains, and Feeds—are reported in pretty much the same way as AdSense for Content units. However, AdSense for Search and AdSense for Domains do report some additional metrics that are worth noting.
Search Performance
You can display an AdSense for Search report in almost exactly the same way as an AdSense for Content report. To generate a Search report, on the Reports tab, click the Search Performance link. You can then display a report, as shown in Figure 9-17.
Figure 9-17. You can display reports for AdSense for Search pretty much in the same way as for AdSense for Content
One difference between an AdSense for Search report and an AdSense for Content report is that AdSense for Search can’t display information by unit impressions, only by page impressions because ads are displayed on Google’s search results pages, not your pages (unless you’ve elected to open search results on your own site).
You’ll also notice that the AdSense for Search report lists Queries. These are the times someone used the search box to make a search.
A click is counted when someone searches using your search box, and then clicks on one of the sponsored links on the results page.
How Are Your Parked Domains Doing?
You may be surprised by how much your parked domains ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.