Google Advertising Tools, 2nd Edition

AdSense for Content Ad Settings

Once your AdSense account has been approved, you’ll likely want to get started by adding the code that will place Google’s ads on your site. To get started with AdSense for Content, log in to Google AdSense and click the Ad Settings tab. The AdSense for Content Wizard, shown in Figure 8-13, will open.

Figure 8-13. The AdSense for Content Wizard walks you through the process of getting ad code

Note

You can choose to enter all your settings at once by selecting the single page option; it’s equivalent to the Wizard and may be quicker to use once you are familiar with AdSense.

Ad Type

Ads are supplied by Google in units. An ad unit contains from one to six ads. For example, an ad unit was shown earlier in Figure 8-10.

A link unit, shown in Figure 8-14, contains four or five links to pages listing ads.

Figure 8-14. A link unit displays links to Google pages that display ads

Your first choice is to decide which kind of unit—ad or link—you want to display.

Note

Web pages can contain both kinds of AdSense ad units on the same page. According to the Google TOS, you can have up to three ad units on a single page, and you can mix and match ad and link units.

If you select an ad unit, the drop-down list to the right of the ad unit radio button (shown earlier in Figure 8-13 ...