November 2009
Intermediate to advanced
432 pages
11h 18m
English
Content preview from Google Advertising Tools, 2nd Edition
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Your Earnings
Strictly speaking, your earnings and payment history are not advertising performance. But, of course, to you they may be the most important metric of all.
To monitor your actual earnings (as opposed to your ad performance), choose the My Account tab and click the Payment History link. As you can see in Figure 9-21, you will be shown your month-by-month earnings for any time period you select.
Figure 9-21. Your actual earnings are displayed on the My Account tab
Your earnings can be downloaded as a comma-separated value file (by clicking the CSV link shown in the upper left of Figure 9-21). This file can be imported into Excel for further analysis.
If you click an Earnings link in the Description column for a particular month, a detail report (an example is shown in Figure 9-22) will break out the revenue source between AdSense for Content and AdSense for Search.
Note
Detailed monthly information can also be downloaded as a CSV file.
Figure 9-22. The detailed monthly earnings screen shows you how much revenue came from AdSense for Content and how much came from AdSense for Search, as well as income from other programs such as AdSense for Domains
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.