November 2009
Intermediate to advanced
432 pages
11h 18m
English
Content preview from Google Advertising Tools, 2nd Edition
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Tools Beyond AdSense for Tracking
“Trust, but verify” is an excellent motto in life. It’s nice to have independent verification of Google’s numbers and also better analysis tools of visitor behavior than the AdSense reports provide. You now have the option of linking your account to Google Analytics.
To get third-party information about your traffic, a good starting place is to visit Alexa. On Alexa, click the Traffic Rankings tab. Enter your site domain in the box and click Get Traffic Details. The Related Info page for your site will open. Next, in the Explore this Site box, click the Traffic Details link.
A number of different measures of your site traffic, including the daily page views graph shown in Figure 9-23, will be displayed.
You can use the Alexa metrics as a reality check in terms of whether it agrees with Google that your page views are going up (or down) over time, but you cannot use Alexa as an absolute measure of anything because of how the Alexa statistics are compiled. Alexa’s page-view metrics are based on information uploaded from a small toolbar, mostly installed by business users. This information is notoriously flawed for consumer sites, particularly ones without high traffic.
The next place to turn is your web server’s logs.
Figure 9-23. Alexa can give you an idea of how many daily page views your site receives
Listening to Web Logs
Depending on your web host, you ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.