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Google Advertising Tools, 2nd Edition
book

Google Advertising Tools, 2nd Edition

by Harold Davis, David Iwanow
November 2009
Intermediate to advanced
432 pages
11h 18m
English
O'Reilly Media, Inc.
Content preview from Google Advertising Tools, 2nd Edition

Unleashing Your Inner Blogger

Some people blog for fun, and some blog for profit. Whichever the case, blogging serves to drive traffic to your site, provided the content of the blog stories has some merit. People like to read blogs because they can provide opinionated and topical information. Blog content that is part of a home page, or prominently connected to the main parts of a site, helps propel ranking in a search engine because it adds new content and changes often.

Although blogs may seem simple, they are actually reasonably complex database-driven applications. The most commonly used blogging software on the Web are WordPress and Six Apart’s Movable Type.

You can install blogging software on your own web server or you can contract for a hosted blog environment (discussed shortly). For those running their own server-side blogging installations, Movable Type, a commercial product, is most often used in situations where there are multiple authors on a single blog—for example, the O’Reilly Digital Media site, shown in Figure 3-21.

Blogs with multiple authors like the O’Reilly Digital Media site often run on Movable Type software from Six Apart

Figure 3-21. Blogs with multiple authors like the O’Reilly Digital Media site often run on Movable Type software from Six Apart

In contrast to Six Apart’s commercial software, a vibrant open source community has created WordPress using PHP, a web scripting language. The community nature of WordPress turns out to be both a strength and a weakness: it is elegant ...

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Publisher Resources

ISBN: 9780596805432Errata Page