Google Advertising Tools, 2nd Edition

Getting a My Client Center Account

A My Client Center (MCC) AdWords account is an umbrella account that allows you to access as many as 1,000 different AdWords accounts using a single window (Figure 10-40).

Figure 10-40. If you are responsible for managing multiple AdWords accounts, it’s a great convenience to be able to link all the AdWords accounts in a single client manager account

MCC accounts are primarily intended for advertising professionals who manage multiple AdWords accounts on behalf of clients. To sign up for a client manager account, open the URL https://adwords.google.com/select/ProfessionalWelcome in your browser. Next, click the “Join the Google Advertising Professionals program” link. The Enrollment page will open.

In the Enrollment page, enter your existing Google account that you use for AdWords logon information.

Click Continue Enrollment. In the next window you provide a different (or new) Google account for managing access to your My Client Center. The email address cannot be the same as the one for your existing AdWords account.

An MCC account acts as a container for multiple AdWords accounts (just as each AdWords client account is a container for ad campaigns, which in turn are containers for ad groups). Besides making it easier to manage multiple AdWords accounts, client manager accounts provide a number of other benefits, including the ability to enroll in the ...