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Google Advertising Tools, 2nd Edition
book

Google Advertising Tools, 2nd Edition

by Harold Davis, David Iwanow
November 2009
Intermediate to advanced
432 pages
11h 18m
English
O'Reilly Media, Inc.
Content preview from Google Advertising Tools, 2nd Edition

Action Items

If you are enrolled in the AdSense program, you should:

  • Track progress by regularly displaying reports—perhaps as often as daily—to monitor your AdSense for Content and Search performance as well as AdSense for Domains

  • Use custom reports or URL channels to display results to get a better handle on performance on different parts of your site or site(s)

  • Download CSV files to crunch your own data

  • Use the optimization tips provided to increase your AdSense revenue

  • Check the Site Diagnostics page and fix any problems indicated

  • Learn to use the web traffic analysis programs available to you to get a better understanding of how your site is performing in relation to the AdSense program

  • If your business justifies the trouble (and expense), consider more robust web analytic software

  • Make sure you link your Google Analytics and Google AdSense accounts

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Publisher Resources

ISBN: 9780596805432Errata Page