Action Items
If you are enrolled in the AdSense program, you should:
Track progress by regularly displaying reports—perhaps as often as daily—to monitor your AdSense for Content and Search performance as well as AdSense for Domains
Use custom reports or URL channels to display results to get a better handle on performance on different parts of your site or site(s)
Download CSV files to crunch your own data
Use the optimization tips provided to increase your AdSense revenue
Check the Site Diagnostics page and fix any problems indicated
Learn to use the web traffic analysis programs available to you to get a better understanding of how your site is performing in relation to the AdSense program
If your business justifies the trouble (and expense), consider more robust web analytic software
Make sure you link your Google Analytics and Google AdSense accounts
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