Google Advertising Tools, 2nd Edition

Acknowledgments

Matt Wagner did an excellent job of representing me as the agent for this book. I greatly appreciate the efforts of Julie Steele, my editor at O’Reilly.

Phyllis is my hero, as well as my wife and friend. Thanks, Phyllis, for reading the chapters of this book before I submitted them, and for taking up the slack around the house and with the kids. It’s been a tough year with Katie Rose in the NICU (Newborn Intensive Care Unit) for almost three months. I’d like to specially thank Dr. Michael Katz and all the doctors and nurses at California Pacific Medical Center who took such good care of our little girl.

With three little boys and a baby girl in the house, music and a good headset are obligatory. Artists I listened to during the revision of this book include Greg Graffin, Alison Krauss, Robert Plant, Bruce Springsteen, and Sara Watkins. These musicians are, of course, responsible for all errors and omissions in the text, while I alone deserve credit for everything I happened to get right!

Thanks to David Iwanow, who revised several of the later chapters after Google updated its AdWords interface. David would like to thank Adam Briggs, his account manager at Hot Goanna, for his assistance in ensuring that the updated information and images would be as current as possible.